Brett Hoover

Brett — formerly the Associate Director of the Ivy League — co-founded this website with Patricia Melton in 2009. With a background in transitioning the image and awareness of organizations, he transformed the Ivy League website into a broad-based outlet which, at its height, was drawing millions of page views per month. He then spun those efforts into several related sites, including those focused on black history, women’s history, the Olympics and the League’s 50th anniversary. Several of his written pieces won district and national awards from CoSIDA, the professional organization for publicists of college athletics.

He recently became the Chief Digital Officer for the New Balance Track & Field Center and the Armory Foundation in New York City. In that capacity, Brett oversees the Foundation’s official website, its social media outreach and the Armory’s content initiatives. His company, HepsTrack LLC, had been initially contracted to construct the Armory’s new, independent website.

A 1986 graduate of the University of Dayton, Brett has also worked very closely with the Penn Relays, an event he has now served for 23 consecutive years. He has also served as an Assistant Director of X-Mester, a summer residential experience designed for high school juniors. In the last three summers, the initiative has paired more than 50 Fellows (including 15 Ivy League athletes) with nearly 400 at-risk high schoolers, who have earned about 1,200 college credits in the program.

Full biographical material can be found here.