Woke Up In a Soho Doorway*

In February Fast Company ranked Quantcast — a media analytical tool for the web — as the third-most innovative company on the web, behind only Facebook and Google. So I decided to use it and see how the HepsTrack.com audience stood against other websites.

Get this, you are more educated than MENSA’s audience and wealthier than that of Forbes. In fact, this website’s visitors beat every site I looked at in things like percentage of college attendees, grad school attendees, those making $60,000 a year and those making $100k. And you are also younger than the audiences of the New York Times, the Wall Street Journal and even ESPN.

Here’s what I did. For the education and income measures, I removed the visitors who were below legal age and adjusted the percentages to reflect ‘of-age’ visitors and then compared them with ‘of-age’ visitors to other websites. You will see a table below that shows the comparison.

Here are some facts. More than 60 percent of the visits to this website come from regular visitors (which stacks up very favorably with other similar websites). For those of you who are 18 or older, eight-in-nine have been to college and nearly one-half of you haul in $100,000 annually. Very close to half of you are men (53 percent) and below the age of 35 (52 percent). A whopping 21 percent of you aren’t yet 18.

I look at other websites with similar traffic and weaker demographic data — like the Hockey Journal, the Baja Times and the Laguna Journal — and realize monetizing the site remains a viable option. So if you want to throw money my way, I will listen! Email me.

Key — College (College attendee), Grad (Graduate school attendee), >$60 (Making more than $60,000), >$100 (Making more than $100,000), < 35 (Under 35 years old)

* By the way, if you have no clue about the title of this post, click here.

This entry was posted on Saturday, August 14th, 2010 at 7:08 pm. It is filed under Announcement and tagged with ESPN, Fast Company, Forbes Magazine, MENSA, New York Times, Quantcast, Wall Street Journal. You can follow any responses to this entry through the RSS 2.0 feed.