A HepsTrack Announcement

HepsTrack, LLC, is proud to announce the launch of ArmoryTrack.com, the new, independent home of The Armory Foundation and the New Balance Track & Field Center. The site — owned and operated by The Armory — is the collaborative result of the work of The Armory Foundation, HepsTrack and Karmarush, LLC.

This is not the first time HepsTrack co-founder Brett Hoover and Karmarush CEO Dipen Shah have worked together. They have developed numerous website projects, including PennRelaysOnline.com and the award-winning Ivy50.com when Hoover served as Associate Director of the Ivy League. Co-founder of HepsTrack, LLC — former Yale All-American Patricia Melton — was also key in the development of the new Armory site.

This new ArmoryTrack is a departure from its previous website, served by MileSplit. A focus indeed remains on high school track in the state and the city, but the site will also deliver a broader look at track and field, including both the colleges and the pros. There will also be new initiatives in the coverage of events within the New Balance Track & Field Center.

“We felt a deep need to use our web presence to establish greater outreach and engagement by providing a greater focus on the programs specific to The Armory,” said Dr. Norbert Sander, president of the Armory Foundation. “We are certain that that will come through as you watch the new ArmoryTrack.com develop.”

While readers are encouraged to take advantage of applications for a heightened user experience on mobile devices as well as deeply integrated social media options, there is additional development in the works.

“What you see on ArmoryTrack.com today is a tip of the iceberg,” said Hoover. “It is a site that will evolve in the coming weeks and months leading up to the 2011-12 Armory season. We want it to grow with its readership and we will strive to be feedback friendly. Features are actively being studied and refined, thus subject to change based upon user analytics and feedback.”

As for HepsTrack.com? It is here to stay, but you really should go check out ArmoryTrack.com

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